Month 1: Learn a High-Income Skill

• Focus on acquiring a high-income skill that is in demand.

• Top 5 high-income skills:

  • Coding/Software development.

  • Content creation (video editing, graphic design).

  • Copywriting.

  • Project management.

  • Sales.

• Dedicate time to learning this skill, even if you have a full-time job. You may need to work 9-5 and then learn your new skill from 5-9.

• The goal is to increase the value you bring to the marketplace.

• The market rewards skills that are valuable.

Month 2: Learn, Don't Earn

• Become obsessed with your chosen high-income skill.

• Offer your services for free to gain experience.

• Focus on getting results for others quickly: Find someone with a problem you can solve and provide a solution.

• Do the work ahead of time, without expecting immediate payment.

• Build your portfolio: Collect testimonials from people you helped.

• Ask for referrals from satisfied people to expand your reach.

• Continue learning and gathering feedback to improve your skills.

Month 3: Get Your First Client

• Demonstrate value by providing a free sample of your work.

• Once the client is happy, ask them to pay for follow-on work.

• Charging for work changes the relationship, as clients will pay more attention and give more valuable feedback.

• Use the money to invest in yourself and buy tools.

Month 4: Build Your Marketing Pipeline

• Focus on the 4 P's of demand generation:

  • Publishing: Create educational content such as blog posts and articles to demonstrate expertise.

  • Paid Ads: Use paid advertising (e.g., Facebook) to reach a target audience.

  • Partnerships: Collaborate with people who have an audience and can introduce you to your ideal clients.

  • PR: Get interviewed on podcasts to share your story.

• Prioritize top-of-fun activities to create awareness.

• Identify who your ideal customers are and who has access to them.

Month 5: Hire an Assistant (and use the ATF framework)

• Hire an assistant to handle tasks that someone else could do.

• Use the ATF framework:

  • Audit: Review your calendar to identify time-consuming, low-value tasks that you don't enjoy.

  • Transfer: Give these tasks to someone who is good at them.

  • Fill: Use your free time to learn new skills or to focus on money-making activities.

• Focus on activities that directly grow your business and generate income.

• If you want the 47-page standard operating procedure for working with an assistant, message @DanMartell2 on Instagram with the message "YouTube EA.".

Month 6: Master Sales

• Recognize that sales are essential for a business to start and grow.

• Learn to communicate effectively and enroll people into your product or service, rather than "selling" to them.

• Understand the "buying pocket": People are often either under-confident or over-confident.

• Learn to ask questions that reframe the situation so that the potential client can make a decision.

Month 7: Hire for Product/Service Delivery

• Hire someone to help deliver your product or service so you don't get bogged down in the work of the business.

• This hire can manage customer support, customer success, and product support.

• Offloading the delivery aspect can free up time, allowing you to reinvest in growth or improve your skills.

Month 8: Hire for Marketing

• Hire someone dedicated to marketing efforts to generate leads consistently.

• This person is responsible for managing campaigns, traffic sources, and conversions.

• You might still contribute to marketing by creating content, but someone else ensures the marketing machine continues to function.

Month 9: Join a Coaching Program

• Invest in a coaching program with someone who has already achieved the success you desire.

• This will allow you to learn frameworks, processes, and strategies to accelerate your success.

• Look for coaches in your industry who have solved similar problems to the ones you are facing.

• This can be one-on-one coaching, small group coaching, or even an online course.

Month 10: Hire for Sales

• Hire someone to sell your product or service, so you are not the only person making sales.

• Document your sales process (calls, emails, follow-ups) and have the new hire follow it.

• When someone else sells for you, it creates the impression that you have a good system.

Month 11: Hire Leadership

• Hire someone to run the operations of the business.

• This person manages the overall system and ensures projects are completed without your direct involvement.

• This will allow you to focus on creative aspects and scaling the business.

Month 12: Build Your Personal Brand

• Focus on building your personal brand, which will make all your goals and dreams easier to achieve.

• Choose a platform that allows you to express yourself (e.g., video, blog, webinars).

• Create valuable, educational content to build trust and demonstrate your expertise.

• Repurpose content across different channels and platforms.

• Consistency is key to building your personal brand.

Key Takeaways:

• Focus on value creation: The more value you bring to the market, the more you will be rewarded.

• Systematic approach: Follow a step-by-step approach to building your business.

• Leverage people: Hire people to do tasks that you don't need to do yourself in order to free up your time to work on growing your business.

• Consistent action is necessary for success.

• Invest in yourself: Continuous learning and mentorship are crucial.